Compusense provides additional data analysis, interpretation and consumer guidance research on a project and consulting basis. Our consulting services are derived from the extensive experience of Dr. Chris Findlay and the entire Compusense team.
We offer consulting services in the following areas:
- sensory science
- meat research
- consumer behavior
- benefit-focused market research
- research and design analysis
You have the choice of three options:
Statistical Analysis and Interpretation
Project-specific, goal-oriented
A broad range of multivariate statistical methods can be applied to the data you provide. We’ll share the results in an easy-to-present graphic mode that allows integration of complex attributes into a clear conclusion.
Consumer Guidance and Concept Testing
Product-focused, consumer benefit emphasis
We conduct consumer guidance studies by selecting 100 consumers who may evaluate food or non-food products. We’ll incorporate delays between product presentation to elicit consumer benefit responses and ask open-ended questions about either the product’s use or the concept itself. All analysis and interpretation is included in this consulting service.
Creative Consulting and Ideation
Open-ended, idea generation
Dr. Chris Findlay provides this service on a daily consulting basis or on a monthly contractual arrangement.
In effect, any combination of these alternatives may be used, including more conventional sensory and consumer research studies. Compusense also has the capability to perform claim substantiation research that meets all international standards. Through our worldwide network of licensees and collaborative organizations, we can provide similar services in the UK, US, Scandinavia, Europe, South America, and the Pacific Rim.
Interested in our consulting services? Contact us.
