Workshop Details
Within the sensory community, there is a strong belief that consumers can not give reliable and valid responses to sensory product characteristics. Nevertheless, market researchers have no objection to let consumers answer sensory questions. For market researchers, it is common practice to let consumers respond to product characteristics (by using the JAR methodology) and to ask hedonic questions. Although Husson et al. presented evidence that sensory profiles from consumers show consensus and reproducibility, consumer profiling still is not generally accepted. This session will present different datasets which show that profiling results from experts and consumers do not differ and that consumers can give reliable and reproducible profiles.