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Compusense® looks forward to providing additional data analysis, interpretation and consumer guidance research on a project and consulting basis.
This work is based upon the extensive experience Compusense, and Dr. Chris Findlay, have in sensory science, meat research, consumer behavior and benefit-focussed market research.
Compusense can also bring to bear its extensive skills in research design and analysis.
There are three options that may be pursued:
Statistical Analysis and Interpretation
Project-specific, goal-oriented
For example, a broad range of Multivariate statistical methods would be applied to the data provided. The results would be provided in an easy to present graphic mode that will allow integration of complex attributes into a clear conclusion.
Consumer Guidance and Concept Testing
Product-focused, consumer benefit emphasis
Consumer Guidance Studies would be conducted with 100 selected consumers who would be brought in ostensibly to evaluate food products. Each delay between products would be used to elicit consumer benefit responses and open-ended questions regarding product use and concepts. Analysis and interpretation would be included.
Creative Consulting and Ideation
Open-ended, idea generation
Dr. Chris Findlay would provide this service on a daily consulting basis or alternatively, a monthly contractual arrangement.
In effect, any combination of these alternatives may be used, including more conventional sensory and consumer research studies. Compusense also has the capability to perform claim substantiation research that will meet all international standards. Through our worldwide network of licensees and collaborative organizations, we can provide similar services in the UK, US, Scandinavia, Europe, South America, and the Pacific Rim.
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