Now those subtleties can be turned to your marketing advantage through Wine Descriptive Analysis (DA), a valuable tool used by fast-growing companies in the wine industry. DA is being offered for the first time in North America by a specialized team from Inno Vinum and Compusense.

Our team combines the wine-business experience of Inno Vinum, led by Isabelle Lesschaeve, an international expert in wine sensory evaluation, with the sensory service operations of Compusense, a world leader in computerized sensory data collection with state of the art sensory testing facilities.

With Wine Descriptive Analysis you can be sure that sensory attributes are accurately quantified for quality and consistency. Your work will be done by experienced sensory scientists, technologists, and technicians. Our standards for trained sensory panels are rigorous. You get objective data for product research and development or market research studies.

• If you are a Grape Grower, DA supports your R&D. You'll understand the influence of viticultural practices on wine sensory profiles. You'll be able to determine how your unique terroir shapes the sensory attributes of your wine.
• If you are a Winemaker or Cellar Master, DA offers technical guidance. We'll show you the sensory attributes desired by consumers, so you can craft your wines in that style and make them distinctive from the competition. You'll also understand the effects your experimental treatments are having on the sensory qualities of the wine.
• If you are a Marketer or a Salesperson, DA provides you with valuable insights. With our data, you'll be able to position your wine according to what consumers prefer. You'll understand consumer language and image preferences around wine so you can optimize your marketing strategy.
• If you are a Winery Manager, DA is a quality-management tool. It will help you maintain the sensory signature of your portfolio, vintage after vintage. You can also identify any wine sensory alterations due to controversial shipment or storage conditions.
• If you are a Wine Buyer or Merchant, DA gives you an objective opinion. Determine the sensory qualities that matter most to your customers then select your wines accordingly. Check the sensory profile concordance of samples you selected with the actual batches delivered from the wineries.

With Wine Descriptive Analysis from the Inno Vinum/Compusense team, you'll have the data you need to make better decisions, assure consistent quality, and understand the preferences of the people you want to reach.

For more information contact:
WineDA(at)innovinum.com / 905-931-5913