Compusense® at-hand Case Study
Multinational Consumer Products Manufacturer Consolidates Global Operations
Situation:
A multinational products manufacturer, with quality programs and manufacturing plants around the world, identifies inconsistencies in global testing quality, slow reporting and response times as key business issues.
Solution:
After assessing their options, the client selects Compusense at-hand Hosted Services. This solution provides the client with robust collaboration tools that facilitates communication between their global operations. In addition, Compusense at-hand’s secure web-based application gives the client the flexibility to monitor global quality standards in real-time and the confidence to move forward with a well-managed global rollout.
Results:
Now, the individual quality teams—at both the country and factory level—have access to fast, accurate and actionable results. In addition, the client’s global sensory manager can quickly and efficiently review each quality team’s progress, enforcing consistent, global standards. From a cost efficiency perspective, the client recognizes an immediate reduction of global IT costs by eliminating the infrastructure, equipment and maintenance overhead associated with supporting their own systems.
Compusense® at-hand Case Study
Multinational Retailer Dramatically Increases In-Home Consumer Feedback
Situation:
A multinational retailer identifies a need to conduct in-home testing on non-food products. Their goal: attain genuine post-purchase feedback from real customers. Key business drivers that determine the success of these tests include consumer feedback that reflects recognition of the products’ high value. This translates into the retailer’s ability to leverage product positioning to maximize profit.
Solution:
After assessing their options, the client selects web-based Compusense at-hand Hosted Services. Its powerful search functions give the client the ability to quickly identify and recruit the right consumers facilitating the collection of actionable, meaningful results. Once the samples are shipped to the consumers’ home addresses, individual panelists test the products at home and share their feedback. The client monitors the panelist’s progress in real-time and instantly receives the test results.
Results:
The client invited and qualified over 5,000 customers to regularly test products in their home environment. Compusense at-hand’s features permitted efficient panel management, giving the client the flexibility to conduct the tests with minimal staff. Plus, the client can now conduct a high volume of tests—400 each year and growing.
