The Role of Experimental Design
When you use experimental design to create and present tests, you can control for order effects and carry-over effects within your product test. Compusense at-hand ships with a library of over 200 designs, including many balanced incomplete block designs. Experimental designs also give you the ability to create and manage your product blinding codes, mask a specific product identity and automatically control which question appears for specific samples.
Take Control of Concepts
With Compusense® at-hand, it’s easy to present graphic images (like concepts) or other marketing ideas according to a specific experimental design. By conducting concept tests—before product tests—you can direct innovation efforts and recognize winning concepts before embarking on prototype development.
Plus, by conducting prototype testing, you can cost-effectively identify successful products before they ever hit the market. Compusense at-hand drives effective and efficient innovation that strengthens your brand and helps reduce costs.
Conduct Statistical Analysis
Compusense at-hand delivers standard analyses—choose from the binomial test, unpaired or paired t-test, Friedman’s analysis of rank, 1-way and 2-way anova (including LSD and Tukey multiple comparison tests) and more. What’s more Compusense at-hand’s analysis options give you the flexibility to exclude panelists who failed to complete the test.
Real-time Results and Reporting
Reports make sense of complex information. Interested in getting a report while the test is still running or after it’s complete? The choice is yours. You can also view, group and sort results onscreen. Then export them for further analysis. Standard reports provide analysis output in Microsoft Word or PDF format. That makes it easy to use the reports as a basis for a project report or we can work with you to create customized reports and graphs that meet your organization’s business needs.
Graphing
Sometimes a picture is worth a thousand words. Visualize your data with customizable graphs. Select only the attributes that matter to you, then review attribute means in spider plots or get a sense of distribution of data in crosstabulation charts.
