Concept Testing
All samples are concepts, but not all concepts are samples. Package concepts, print-advertising concepts, video concepts, any virtual concept you can put on a screen can be presented and a response recorded, independent of an actual product.
Sample Presentation Options
- Panelist will Indicate Sample Set Received
The panelist enters the tray number received and Compusense five makes sure they receive the correct questionnaire and sample set.
- Bind Sample Sets to Stations
If booth traffic and sample preparation timing is a concern, this option is a benefit; you know in advance exactly which sample sets will be tested in each booth.
- Assign Sample Set to Panelist on Demand
This traditional method of sample presentation allows you to distribute the sample sets sequentially from your design as panelists arrive.
- Bind Sample Sets to Panelists
You will know exactly what samples each panelist will receive before they arrive for the test, regardless of which booth they use.Very useful if your samples involve a long preparation time. This is essential for control of replicated studies.
- Select Sample Presentation
In a quality control test where you don't know which samples will be available ahead of time, panelists can choose the actual samples from the Sample Select Screen.
|
Data Collection
- Multiple Sample Presentation/Single Sample Presentation
For example, in the same questionnaire, five samples could be ranked for overall liking and then be rated for specific attributes one-at-a-time.
- Panelist Status Monitoring
You can monitor the activity in each of your booths; who is in the booth, what samples panelists are evaluating, and what question panelists are currently answering.
- Stop and Resume
Allow panelists to finish testing after any given sample. This option gives you great flexibility. Panelists can 'sign out' after any given sample and then return later to 'sign in' and complete the rest of the sample set.
- Partial Presentation
An option that simplifies presentation of very large sample sets. You have control over how many samples you want the panelist to evaluate during each separate visit. In this way, whole blocks of samples may be tested over several visits.
|