Research is the cornerstone of our business, and we’re committed to conducting innovative work that keeps us – and our clients – on the forefront of consumer and sensory science. We recognize the role that principles and best practices play in driving positive outcomes. It’s this balance of progressive thinking and industry standards that defines our approach to sensory and consumer research, and one that helps our clients feel confident about their go-to-market strategies.
We’re always open to collaboration to help further the field and develop new methodologies. Contact us to discuss the opportunity of working together.
Liking studies are designed to ascertain consumers likes and dislikes on a variety of products. However, it can be undesirable to construct liking studies where each panelist evaluates every target product. In such cases, an incomplete-block design, where each panelist evaluates only a subset of the target products, can be used. These incomplete blocks are often balanced, so that all pairs occur the same number of times. While desirable in many situations, balanced incomplete blocks have the disadvantage that, by their nature, they cannot favor placing dissimilar products next to one another. A novel incomplete-block design is introduced that utilizes the target product’s sensory profile to allocate products to each panelist so that they are, in general, as dissimilar as possible while also ensuring position balance. The resulting design is called a sensory informed design (SID). Herein, details on the formulation of SIDs are given. Data arising from these SIDs are analyzed using a simultaneous clustering and imputation approach, and the results are discussed.
Compusense's John Castura discusses the newest question type to Compusense at-hand: Temporal CATA. Learn how TCATA can extend traditional temporal testing and how it compares to traditional methods, such as Temporal Dominance of Sensations (TDS).