Packaging testing allows you to find out how your consumers feel about an existing or new package.
Packaging is essential to the success of any product and testing can make the difference between an expensive failure or a big win.
In a similar way, concept testing allows you to find out how your consumers feel about ideas that relate to your product or brand.
These includes advertising, product imagery and messaging, and even more about your product or brand.
Why Use Packaging and Concept Testing?
Gather key insights from your target consumers that will help you make smarter business decisions.
Prevent costly product failures due to packaging or concepts that miss the mark.
With Compusense Cloud you can…
Involve your consumers and employees in the product development cycle, or when you are considering making important changes.
Determine whether you should take your concept to the next phase or return to the ‘drawing board’.
Incorporate images and videos to create fun and engaging tests that keep panelists engaged.
A large flavours and seasonings company needed a way to gain consumer insight on new product and flavour names.
The client required a large number of quality results on a limited budget.
The client already had a large number of people in their panelist database.
The client created a short, yet engaging, concept test and sent it to their entire panelist database in Compusense Cloud.
Consumers were able to complete the concept test from the comfort of home.
The client gathered high-quality and meaningful data on potential new flavours and product names.
This allowed them to go in to the product marketing stage with confidence.