The World’s Leading Sensory & Consumer Research Platform

BehaviorLens adds another layer to consumer feedback by capturing the fast, instinctive reactions people have before they’ve had time to fully think through an answer.

Built into the Compusense platform, it measures each person against their own response-speed baseline to show whether reactions to concepts, claims, or products are instinctive or more considered.

It delivers a clearer view of what’s really resonating, alongside the sensory and consumer data you already rely on.

In one packaging study, four concepts performed the same using traditional measures. BehaviorLens identified the one projected to increase competitive share by up to 58%.